知名美资游戏公司招聘Director/VP of Marketing (品牌推广)
招聘公司： 知名美资游戏公司招聘职位： Director/VP of Marketing
职位类型： IT-管理
工作地点： 上海市
工作经验： 10年以上
年 薪： 30-60万/年
外语要求： 英语 流利
有兴趣朋友请直接发CV或者+MSN：[email]software-hunter@hotmail.com[/email]
主要是负责产品线下线上的品牌推广.
最好有在线教育软件的推广经验.
职位描述：
Job Objective:
The Director/VP of Marketing will be responsible for leading the entire product launch of a unique on-line virtual world built for a massive global audience. Responsibilities include development of a formal long-term vision and written strategies for consumer marketing, and implementation of such strategies and initiatives to customer acquisition and revenue objectives.
The Director/VP of Marketing will work closely with the senior management team and the product and creative teams to ensure content is positioned and optimized for the target audience and meets the agreed business objectives. In that capacity, the Director/VP Marketing is responsible for leading a small team of marketing professionals who are responsible for strategic planning, branding, marketing communications, lead generation, product marketing and product management.
Responsibilities:
. Work with all departments to develop and execute a company-wide go-to-market plan, for a new product launch of a unique online Virtual World designed for children and their parents.
. Work closely with product teams and sales to define key selling propositions that will then translate into all sales & marketing materials, client communications and press initiatives. Includes product launch planning and execution. Ensure value proposition resonates consistently within all content and product messaging.
. Develop and execute annual online and offline customer acquisition and lead generation plans designed to maximize site traffic and sales objectives.
. Lead marketing communications, branding, pricing, competitive analysis, and market evaluation initiatives.
. Analyze potential partner relationships and distribution channels. Assist with the development of presentations designed to secure such new relationships.
. Direct a small, high performance marketing staff.
. Manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget.
职位要求：
Qualifications:
. Marketing executive with over 10 years of work experience in consumer marketing
. Ability to think strategically and translate research and market insights into effective marketing and communications strategies.
. Experience in developing and executing various online and offline marketing initiatives for customer acquisition and retention, with a proven track record of personally contributing to significant customer growth. Experience in growing an on-line consumer business is a highly desired.
. Experience in marketing one or more consumer products/services such as toys, consumer web applications, and education software.
. Advertising and/or creative management experience with responsibility for major brands, particularly those marketed to children and parents.
. Proven ability to embrace both the big picture and the details with strong financial, project and people management skills.
. Record of superior business and personal performance in a high growth, creative organization.
. Organized self starter with a can-do attitude and an entrepreneurial spirit.
. Ability to create breakthrough visibility and brand awareness within a conservative budget.
. High sense of accountability and integrity.
. Excellent written and spoken English skills
公司介绍：
想和风靡全球的“帝国时代”主设计师一起工作吗？想找一个能展示你才干的地方吗？想找一个注重培养你成长的地方吗？想找一个工作有激情的地方？那就联系我们吧。让我们一起创建能影响全球的虚拟世界，
Do you want to work with the chief designer of the global best seller "Age of Empires"?
Do you want to work with passionate, smart, driven and fun loving team members？
Do you want to work to exerience amazing opportunities for career advancement？
If yes, please contact us. Let's build a virtual world that will be reolutionary and make the world a better and more fun place。
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